Net Promoter Score

Measure customer loyalty and satisfaction using StackIt Calculator.

Net Promoter Score

Measure customer loyalty and satisfaction using StackIt Calculator.

Net Promoter Score

Measure customer loyalty and satisfaction using StackIt Calculator.

Formula

NPS = (Promoters - Detractors) / Total Responses

Know your metric

Importance of

Net Promoter Score

Helps identify customer satisfaction and predict business growth, reflecting customer willingness to recommend the company.


  1. Simplicity

NPS is straightforward to calculate and understand, making it easy to implement across various teams within an organization.


2. Benchmarking

Enables companies to benchmark their customer loyalty against competitors and industry standards.


3. Actionable Insight

Provides clear feedback loops from customers, which can be directly translated into service improvements.

Drawbacks of

Net Promoter Score

May not fully capture customer satisfaction or predict loyalty, as it's a single question.


  1. Lacks Depth

It doesn't capture detailed reasons behind the scores, missing nuances about customer feelings.

  1. Cultural Bias

Responses can be influenced by cultural differences in how people perceive ratings, affecting consistency across global markets.


3. Overemphasis on Promoters

Focuses heavily on promoters, potentially overlooking the insights that can be drawn from passives or detractors.

Try it now

Bespoke Subscription Analytics for your business.

Automatic Data Pulls

Set Alerts

Pre-Built Dashboards